Insights & inspiration

This week, I’ve been reflecting on a powerful idea: how could I create a 2400% change in my business or life without doing more? At the Business Transitions Summit, Dr. Benjamin Hardy’s talk challenged me to rethink what's possible. He shared the story of Matt, a business owner who set a Big Hairy Audacious Goal (BHAG) to grow from 60 to 500 properties in two months—he didn’t hit 500, but reached 320, and eventually 1,500. That kind of leap isn’t about working harder; it’s about disrupting old systems, reframing the past, and letting bold future goals reshape the present. It reminded me that BHAGs aren’t just ambitious—they demand creativity, courage, and a willingness to unlearn. I’m now asking myself: what if I set goals that felt truly impossible? How would that transform my approach?